Fast-growing company aims to bolster service offerings and reach through strategic hire
BIRMINGHAM, Mich., March 9, 2020 – White Glove, a seminar planning company that makes it easy for financial advisors, attorneys and other service professionals to get in front of prospects and grow their books of business, has hired Evan Kramer as CEO, most recently CEO of KnowFully Learning Group.
As CEO, Kramer is tasked with deepening key business accounts and client relationships, driving new revenue growth opportunities, developing new business growth initiatives and elevating the White Glove brand.
“We’re on the precipice of expanding our service offerings as well as our reach, and Evan is instrumental in making that possible,” said White Glove Co-Founder Dean Thurman. “He is an excellent addition to our leadership team, with decades of experience in digital marketing, e-commerce and general management. With 25+ years of building venture and PE-backed portfolio companies with focuses on digital marketing, tech-enabled service and direct-to-consumer online brands, Evan is the missing piece we’ve been searching for who will help propel us where we want to go.”
Kramer started his career at PricewaterhouseCooper before joining Cox Enterprises New Media Group, where he helped develop and launch leading online marketplaces, like AutoTrader.com and Kudzu.com. Kramer later became CMO for several venture-backed digital start-ups and technology companies such as Neat, LifeShield and VacationRoost. He holds a BBA from the University of Michigan and an MBA from Emory University. He is relocating to Detroit with his wife and two young children.
“I see a major opportunity for White Glove to address the significant market demand for client acquisition, across all types of service professionals,” said Kramer. “With White Glove, we are on track to develop a marketing and technology-enabled service platform that educates consumers across all types of advisory topics.” White Glove has achieved significant growth over the past few years with their unique approach to marketing and rapidly scaling seminar planning service. This growth has caught the attention of Detroit-based Rockbridge Growth Equity, who made an investment in White Glove in October 2019.
About White Glove
Founded in 2015, White Glove is the first and only online and in-person seminar planning company focused on helping financial advisors, attorneys and other service professionals get in front of people to grow their books of business. With its unrivaled “done-for-you” program, clients benefit from a proven, start to finish, worry-free white glove service — saving them time, effort and money. Based in metro Detroit and a part of the Rock Family of Companies, since its inception White Glove has produced more than 15,500 seminars across the United States and Canada. For more information, visit www.whiteglove.com.
Kaiti Horn, Communications Specialist