Did you know that hosting a webinar is one of the most efficient methods to get qualified prospects excited about the tremendous value you offer? 

Webinars can provide similar benefits to live seminars but without all the extra time, effort, and costs.

At White Glove, we know that financial advisors are not searching for just any new lead. They're looking for the RIGHT lead — one that is aligned with the benefits you bring and has the potential to convert into a long-term client. So, what happens when you are getting the right leads consistently and are now looking for the right educational format to convert them?  

As opposed to other methods of marketing, a webinar will afford you the ability to reach many motivated potential clients at one time for a personal and high-quality exchange. More than 60% of marketers use them to promote their content. More specifically, webinars:

• Build rapport and help establish meaningful relationships
• Remove geographical barriers — resulting in a broader reach
• Increase your visibility as an expert on a specific subject matter  
• Attract better qualified leads
• Provide quality content that can be repurposed across various marketing channels (i.e. blogs, guides, social posts, etc.)
• More cost-effective than other more traditional marketing tactics (i.e. mailers, in-person seminars, etc.)
• Can be recorded, edited, and rebroadcasted for added efficiency and continuous leads

Webinars are proven to be one of the most valuable marketing tools from many angles. 

So why don’t more advisors use them?  

Many advisors hesitate when considering a webinar approach because they are uncertain or uncomfortable with finding the right balance of gifting content and industry expertise to an uncommitted audience. How much is too much? How do I build the best strategy to position myself as a valuable resource without shelling all the nuts?

Furthermore, using webinars can be intimidating from a technology standpoint. Remember, White Glove acts as your expert and does the heavy lifting on the “journey to the close”. The logistics, the marketing, the nurturing and engaging that leads to a quality and qualified group of attendees you can address with confidence.

Lastly, some are hesitant to use a webinar format because ultimately, they lack confidence in the format of their presentation. If it has been a while since you have dusted off your presentation material or practiced your messaging, you're not alone, which is why we are hosting a webinar December 5, 2022 with Professional Speaker & Presentation Coach, Pat Quinn, on how to reinvent your presentation to maximize the impact of your next workshop.

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As an advisor, you play a critical role in the lives of your clients by providing expert guidance throughout their financial journey. Hosting an educational webinar is one of the most cost-effective and time efficient ways to aid your audience while growing your business in the process.

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Interested in registering for our December 5th webinar? Visit: https://go.whiteglove.com/mastering-presentations-webinar?utm_campaign=2022-Presentations-Webinar&utm_source=org-social

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