Think back to emails that you have opened over the past week.  With the exception of work emails, which you are obligated to open (as much as you don’t want to), what other emails sparked your interest enough that you gave them the time of day?  We want to help your email open rates with these subject line tips.

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1)     Create urgency without being pushy

        - Plan your estate before it is too late

        - The tax deadline is approaching fast       

        - Don’t miss the filing deadline

        - Complimentary assessments are ending

        - Important retirement information

        - Oh no! Your policy is expiring

        - Mark your calendar for this event

2)     Involve your audience

        - We love reviews!

        - Are you happy? We want your feedback

        - How was your experience?

        - Can I ask you for a favor?

        - Know anyone who needs financial help?

        - Thank you for being a part of our journey!

        - How can I help you reach your goals?

3)     Share helpful content

        - Retirement facts I think you should know

        - Social Security rules that might affect you

        - I think you are paying too much in interest

        - Estate planning tips that help my clients

        - College tuition in 18 years

        - How much do you need to retire?

        - What is a living trust?

        - How to minimize your risk during retirement

4)     Warn them

        - Tax refund scams are rising

        - Don’t fall for this Social Security swindle

        - Secure your retirement accounts

        - Don’t get hacked

5)     Personalization

        - This made me think of you!

        - To the client who loves golf

        - I’m so excited about your birthday

        - Private invite just for you

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There are so many ways to incorporate these techniques in your email marketing.  You just need to find the style that fits you best!  Once you get this concept down, you will quickly come up with new subject lines and will easily find what works best to improve your open rates.  However, if you are looking for a company todo the work FOR you, we have the solutions to help.  Reach out to an Executive Marketing Consultant by phone at (844) 949-9497 or visit our website for more information.

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