Developing content takes a lot of planning and even more time creating. Don’t miss an opportunity to use your old content as a foundation for new content. Try these methods of content recycling before planning your next content calendar.

If you have a…

Blog

• Use a blog post topic to start a Twitter or LinkedIn poll
• Create a graphic with your favorite key point from a post
• Design an infographic to display your findings
• Make a short video breaking down the main points of the blog post
• Create a podcast about the same topic and source guest hosts

Podcast

• Create an audiogram and post it on social (there are plenty of free online tools to help you)
• Create a graphic with your favorite podcast quote
• Video record the podcast production and post the full video on YouTube
• Take snippets of that YouTube video and create quick clips for social media
• Use the talking points to write an article to post on LinkedIn

Video

• Create GIFs with your favorite screenshots
• Use parts of the video in public presentations
• Create clips of the video and share them on your website and social accounts
• Create a digital ad
• Develop a blog post and dive deeper into the topic

Newsletter

• Create short videos using information from each section of your newsletter
• Archive your newsletters on your website and link back to them through social posts
• Create an e-book with multiple newsletter entries
• Use the information to develop a presentation
• Share any personal information from your newsletter on social

Social Posts

• Update the look and feel of older posts and reuse them as new
• Take a screenshot of an old social post and use it as a visual in a presentation
• Share images across multiple platforms
• Use polls and discussions to create new blog topics
• Turn customer testimonials into social media graphics
  

These are just a few ways to repurpose your old content and bring it back to life. Recycling old content has many benefits, including increasing SEO and allowing you to become a thought leader on specific topics. The amount of time you will save by not reinventing the wheel will astonish you. Try it for yourself and let us know what you think. Follow us on Facebook, LinkedIn, Twitter, and Instagram, and drop us a comment about your favorite technique.

‍