You spend hours planning, writing, and drafting your email communications. Make sure you use the proper etiquette to increase your chances of a successful email campaign.

Step 1: Build your own email drip list

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When you hire a third-party company to develop an email drip list for you, you risk your money and reputation. The company may not be sourcing the email list ethically. If your intended audience does not know who you are or why you are emailing them, they will be quick to mark you as spam and report your email.

Ensure that each person you are emailing has voluntarily opted into your marketing. This will avoid you getting flagged as spam and increase the chance of your audience having an enjoyable experience with your email.

Step 2: Revisit your email list regularly

There are many reasons to revisit your email list, like to see who is new to your list and to send personalized communications to those who interact regularly. The biggest reason you should often review your list is to delete email addresses that get bounced back or that have never opened your communications. 

With email being free and easily accessible, many people create accounts specifically for signing up for communications to receive a discount or lead-generating content. Once they get the needed information, they may never open the email account again. These accounts are dragging down your online reputation and may leave you in the spam folder of those who genuinely want your content.

Step 3: Use reputable companies to send out emails

There is a science to email marketing, and unless you have thoroughly studied the topic, chances are you are missing some major requirements. Third-party email companies like Hubspot or MailChimp take the guesswork out of email marketing. They have tools that help you avoid the spam box and ensure that you are doing email marketing legally. There are rules about who you can email and what disclosures you need in your email marketing —and they do the work for you. Don’t risk trying email marketing alone. Bring along the professionals.

Step 4: Be careful with your subject lines

There are many reasons why subject lines can get flagged for spam. Subject lines in all caps are more susceptible to end up in spam. Specific trigger words like “free offer” or “urgent” are also more likely to be flagged as spam. Check out this long list of trigger words to avoid when email marketing. Additionally, avoid using excessive punctuation in your subject line. Ending a sentence with seven exclamation points will land you right into that spam folder.

If you want to skip the hassle of crafting your email marketing and all the nuances that come with it but want the benefits that email marketing provides — we have solutions for you. Our Nurture and Engage tools do the work FOR you, so you don’t have to waste time learning the science of email marketing. Contact an Executive Marketing Consultant at (844) 949-9497 or visit our website for more information.

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