Whether your audience is a room full of people or a client reading an email, the goal is to make a connection. Try these helpful tips.
Whether you are hosting a workshop, writing an email, or posting on social media – connecting with your audience is extremely important. There is so much noise that you must cut through to appeal to your audience and knowing how to navigate that noise is increasingly valuable.
Here are three tips that we have found invaluable when trying to connect with your audience:
Open your presentation with a bang.
People make decisions based on emotion. Open your presentation with a story and engage your audience on an emotional level. Opening with a story will make you more likable and more relatable, and if your audience feels emotionally pulled toward you, they are more likely to trust you with their future.
Reverse engineer your content.
Many advisors create their content with the mindset of “What do I want my audience to learn?” Whether you are trying to inform your audience about yourself, your specialty, your products, etc., you shouldn’t create content with this mindset. Instead, ask yourself, “How do I want my audience to feel, think, or act differently after they hear/see my message?”. Once you have found that answer, reverse your content around achieving that message.
Create “Pillow Talk.”
Your content will always compete with technology. If you are hosting a seminar, you compete with the audiences’ phones. When hosting a webinar, you are competing with websites. When posting on social media, you are competing with every other post. So how do you combat this? Become a friend. Speak with your audience the way they would be speaking with a friend or spouse. Avoid industry jargon. Use the same words that a couple would use as they lay down for the night, or that two friends would use over a cup of coffee. Make your presentation relatable and comfortable - and that is how you will break through the noise.
If you found these tips helpful, you would be surprised on how many more tips and tricks we offer with White Glove University. Deirdre Van Nest, owner of Crazy Good Talks, goes into detail about these tips along with so many others, to help advisors make an impact every time they speak. If you would like more information on White Glove University, or any of our other helpful products, reach out to an Executive Marketing Consultant by phone (844) 949-9497 or visit our website.
