Episode 26: The New Environment of Effective Marketing – With Rebecca Hourihan
“If you transition to doing more digital content creation and promotion, keep in mind, you still need to nurture relationships.” – Rebecca Hourihan
Effective marketing can take an advisor’s practice to new levels — but what does that look like with new redefined styles of marketing?
In this episode, Brad Swineheart is joined by Rebecca Hourihan AIF®, CMO at 401(k) Marketing to discuss how advisors can invest their time into their digital reputation without losing sight of the importance of nurturing their relationships.
Listen + learn about:
- Why advisors should identify three business goals and create a marketing strategy around those goals.
- What advisors should invest in for new business growth opportunities in a hybrid environment.
- The first step to take in marketing to your target audience.
- And more!
White Glove is proud to present Be Advised – Leading with Value. In this podcast, we focus on successful marketing methods for advisors that generate prospects and clients.